Venue Naming Rights EOI

Netball Queensland is excited to announce a rare and unique opportunity to secure the venue naming rights for the Queensland State Netball Centre – the home of netball in Queensland.  It has been known as Nissan Arena since 2019, and is now looking for a new name, with a new partnership term from 1 January 2026.

We are now inviting Expressions of Interest (EOI) from potential partners who are interested in securing the Naming Rights for the venue.

About State Netball Centre

Based at Queensland Sport and Athletic Centre in Nathan, just 12 minutes from the Brisbane CBD, the venue features eight indoor hard courts, including a 5,000 seat show court, a gymnasium and high-performance training facilities.

Since opening in 2019, the venue has welcomed over two million visitors, including a record-breaking 428,000 in 2024 alone, making it one of the top five most frequented standalone Stadiums Queensland venues in the state.

The venue proudly hosts the Queensland Firebirds of the Suncorp Super Netball league, alongside a diverse range of national, state, and community events. In under seven years, the venue has staged more than 150 major sporting events, with many broadcasted nationally and internationally.

For more information visit NissanArena.com.au

Partnership Opportunity

The Naming Rights Partner will have the unique opportunity to align their brand with one of Queensland’s most frequented sporting venues. As the Naming Rights Partner, your brand will enjoy unparalleled exposure to a broad audience through a variety of marketing, media, and community engagement opportunities.

Key Outcomes and Benefits of the Naming Rights Partnership

Exclusive Naming Rights: Your brand will be prominently displayed as part of the venue’s official name, ensuring visibility across all branding, signage, all communications and promotional materials reaching and engaging a diverse audience 365 days of the year.

Brand Exposure: Always on brand awareness with daily exposure through prominent signage both internal and external , digital, print, and broadcast media platforms, including event promotions and social media.

High visibility with over 32 million vehicles passing the venue annually and 250,000 utilising the adjacent Park n’ Ride carpark.

Community Engagement: Engage with thousands of fans, members, participants and businesses including direct in-stadium and via national broadcast, livestream and an extensive range of sports and community programs.