Venue Naming Rights Opportunity

A Rare Opportunity to Put Your Brand at the Heart of Queensland Sport and Community

Netball Queensland is proud to present a unique opportunity for a brand to secure the Naming Rights to the Queensland State Netball Centre – the home of netball in Queensland and one of the state’s most vibrant, high‑traffic community sporting hubs. Known as Nissan Arena since 2019, the venue is preparing for a new naming partner.

This naming rights opportunity is built on frequency, trust and everyday relevance. The venue is open 350+ days a year, welcoming thousands of Queenslanders through its doors — families, schools, clubs, athletes and community groups — creating repeat exposure and a strong emotional connection.

Located within the Queensland Sport and Athletic Centre precinct in Nathan, just 12 minutes from the Brisbane CBD, the venue features:

• Eight indoor hard courts
• A 5,000‑seat show court
• A gymnasium and elite high‑performance training facilities

Since opening in 2019, the venue has welcomed over two million visitors, including a record 428,000 attendees in 2024, placing it among the top five most frequented standalone Stadiums Queensland venues.

It is home to the Queensland Firebirds of the Suncorp Super Netball league and hosts a diverse calendar of national, state, and community events. In under seven years, it has staged 150+ major sporting events, many broadcast nationally and internationally — delivering consistent, high‑value visibility for partners.

Why This Naming Rights Opportunity Matters

This is more than a naming rights deal — it is a platform for daily brand immersion.

Your brand becomes woven into the fabric of Queensland sport and community life, with exposure that is constant, meaningful and emotionally resonant. The venue’s year‑round activity ensures your brand is seen, heard and experienced by a broad and diverse audience every single day.

This is a partnership that delivers:

• High‑frequency visibility
• Deep community connection
• National and international reach
• A trusted, family‑friendly environment

Key Benefits for the Naming Rights Partner

Exclusive Naming Rights Your brand becomes the venue’s official name — featured across all signage, communications, digital platforms, event collateral and media references. This is high‑impact, high‑frequency exposure embedded into the identity of Queensland sport.

Unmatched Brand Visibility

• Always‑on brand presence across internal and external signage
• Integration across digital, print and broadcast media
• Exposure through national broadcasts, livestreams and event promotions
• Visibility to 32 million passing vehicles annually
• Direct access to 250,000 commuters using the adjacent Park n’ Ride each year

Deep Community Connection

Engage with thousands of fans, members, participants, families and businesses through:

• In‑venue activations
• Community programs
• Grassroots participation
• National and state events
• Digital and social channels

Your brand becomes part of the daily rhythm of Queenslanders’ lives — a trusted presence in a place where people learn, play, compete and connect.

Find Out More

For more information about this Naming Rights opportunity, please contact:

Jane Henry

Email: jane.henry@netballq.org.au